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Growth Ideas For Entrepreneurs: February 2010
Marketing: The Art of Self-Promotion Self-promotion. You gotta let people know you’re out there, what you can do, and give them reasons to think they need your help. Nothing wrong with that, that’s the free market economy that made US great. Nathan Hangen talks about The Art of Shameless Self-Promotion in his blog post... »
Higher Postal Prices Force Market Efficiencies (Dallas, TX)
Four very good reasons why higher postal rates in 2008 might be a good thing. Reason #1: Higher postage pricing forces businesses of all sizes to maintain their marketing databases. This will eliminate mailings to bad addresses or vacant properties. Reason #2: Higher postage prices force small business owners to examine their databases with... »
Make Your Direct Mail Work Overtime! (Dallas, TX)
Should you send a postcard or something in an envelope? Depends on a lot of different variables—your audience, the offering, the market’s attitude toward your industry, and so on. But why not do both simultaneously? The major advantage to a postcard is that it eliminates a barrier to getting your message delivered; the envelope.... »
New 2008 Direct Mail Regulation Explained (Dallas, TX)
If you’re a direct mailer you’ll want to know about this little gem for several reasons: New postal regulations will take effect on November 23, 2008. Under the new regulations, all volume mailers — both First and Standard Class — will need to make sure that their mailing lists are updated with the latest... »
