Dallas, TX – Building your perfect website is a lot like building a house. You need a good set of plans or you’re going to end up with a dysfunctional collection of materials that costs about the same as the house done right, but it’s unfit for anything practical. You need a set of plans.
When building a website there are a number of activities utilized to “draw those blueprints”, one of which is creating your personas.
You create a persona much like the FBI might profile someone, and for similar reasons! …

Dallas, TX – What Are Directories? “Directory” is the formal term for a folder.  The manilla folder on your desk holds files, or papers. That’s a real-world example of a directory and it’s file contents. Directories can have different purposes just like manilla folders can be assigned different functions but there are no native differences in the directory, or folder, itself.
If you were to log in to the back-end, the administrative portion, of your web site you would see a list of folders. Your resident geek will call those folders …

Dallas, TX – You’re busy enough trying to keep your head above water in the current market climate. The last thing you need is one more learning curve; one more area of your business that requires some of your time, patience, and probably some money, right? Well, it’s true that your online effort is at the heart of your overall marketing plan, and, yes, it’s true that almost every other aspect of your marketing plan integrates quickly with your internet presence. Don’t agree with that last thought? Then why is …

Dallas, TX – Google’s algorithm takes over 200 variables into account, including Page Rank, to determine how much love to show your website., The Page Rank system works much like the Richter scale does. An earthquake with a Richter of 2.0 is 10 times, that’s 10 times, as strong as a 1.0. A 3.0 is 10 times stronger than a 2.0 and 100 times stronger (10 x 10) than a 1.0.
While I’m not sure of the exact numerical relationship between a PR of 1 vs a 2 or a …

Dallas, TX – Given enough money a specialist medical professional could do blood tests sufficient to tell you exactly which vitamins and minerals you should be taking and in what quantities you should be consuming each of them. A highly optimized vitamin regimen is preferred but in the absence of the necessary funds or time or both, a good multi-vitamin is far better than nothing at all. Such is the case with your website value developement. A costly, well-tuned plan to improve your site’s placement in the SERPS would be …