Sometimes You Sell More By Not Selling
Dallas, TX – Like me, you’re probably receiving a lot of seasonal emails from people you know with the occasional greeting from someone you’ve never heard of! Okay let’s throw out the obvious spammers who think it will further their cause to send you a happy-gram (funny they never snail-mail a seasonal greeting to me….) and take a look at what’s left.
Happily, most of the well-wishers that have sent something my way have gotten it right but there have been one or two notable exceptions. It’s the height of tackiness to send a holiday card with an included sales pitch; drives me nuts! The message is, “happy holidays, BUT I really can’t pass up this opportunity to hammer my marketing message home just one more time in case it hasn’t soaked in the other fifty-eleven times.”
People know who you are. There’s plenty of time in the other 364 days of the year to push your message. Sometimes it’s appropriate to just pass along a good, non-commerce related thought. I’m sure you’ll agree that a message like that, as long as the sincerity is there, probably even furthers your sales effort because of the sincerity and lack of commercial message.
It’s a time of year to feel good about other people and just wish them well. We can sell them something tomorrow.
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Phillip Crum is the Chief Idea Officer of Sir Speedy Walnut Hill located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. Phillip can be reached at 214-213-7445, or via email.
Copyright © 2006-2010 Phillip Crum
