Dallas, TX – What is Social Media?
My answer? Social Media is that group of technology tools that allows anyone with a computer and internet access to participate in, and develop online communities of people with common interests. What you do with that opportunity determines everything about the outcome.
Here’s a solid collection of additional answers to the same question. Feel free to add a comment here with your own definition.

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Dallas, TX – Your business needs a blog. It’s the hub of your social network marketing efforts so here’s a simple outline of what to do to begin:

Use WordPress and host it on your own server. Most web hosting companies now offer Wordpress through their control panels and it will automatically install for you. Do it this way and you own/control your content. Use Blogger or any of the other options that you have little control over and you don’t own your own content. That means that if those companies …

Dallas, TX – What Are Directories? “Directory” is the formal term for a folder.  The manilla folder on your desk holds files, or papers. That’s a real-world example of a directory and it’s file contents. Directories can have different purposes just like manilla folders can be assigned different functions but there are no native differences in the directory, or folder, itself.
If you were to log in to the back-end, the administrative portion, of your web site you would see a list of folders. Your resident geek will call those folders …

Assuming you’ve read my post about what a directory is, I’ll spare you the replay. You know what a directory is but how about a “local directory”? You’re a genius if you said it’s a directory that specializes in local business listings. See the Google SERP below? Take a good look and tell me what you see. The search terms used were “printing 75229″. You get bonus points if you get this one right.
The Google 10-Pack is first, but below that you see 10 additional listings. Every single one of …

Dallas, TX – “We’ve always done it this way”. The procrastinator’s creed. 10 years ago the internet was still in it’s infancy and local search wasn’t a must-have on anyone’s list. It is now.
Q: Do I have to submit my business listing to the hundreds of local directories that are out there?
A: No. You can skip this step and continue to hope people drive by and see your store. Not many of your competitors are doing this either; just the successful ones.  Go ahead and skip this step and have …