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Direct Mail
The ins and outs of marketing via direct mail.
Sometimes You Sell More By Not Selling
Dallas, TX – Like me, you’re probably receiving a lot of seasonal emails from people you know with the occasional greeting from someone you’ve never heard of! Okay let’s throw out the obvious spammers who think it will further their cause to send you a happy-gram (funny they never snail-mail a seasonal greeting to... »
Higher Postal Prices Force Market Efficiencies (Dallas, TX)
Four very good reasons why higher postal rates in 2008 might be a good thing. Reason #1: Higher postage pricing forces businesses of all sizes to maintain their marketing databases. This will eliminate mailings to bad addresses or vacant properties. Reason #2: Higher postage prices force small business owners to examine their databases with... »
Make Your Direct Mail Work Overtime! (Dallas, TX)
Should you send a postcard or something in an envelope? Depends on a lot of different variables—your audience, the offering, the market’s attitude toward your industry, and so on. But why not do both simultaneously? The major advantage to a postcard is that it eliminates a barrier to getting your message delivered; the envelope.... »
New 2008 Direct Mail Regulation Explained (Dallas, TX)
If you’re a direct mailer you’ll want to know about this little gem for several reasons: New postal regulations will take effect on November 23, 2008. Under the new regulations, all volume mailers — both First and Standard Class — will need to make sure that their mailing lists are updated with the latest... »
