There are three major segments to the life of a new account: acquisition, growth, and retention. Retaining an account, or customer, long-term is a bit like a good marriage; you must work at it very hard to make sure you don’t “grow apart”.

Retention: keeping your business relationship with each of your clients fresh, interesting, and profitable for both you and especially your clients.

This is the segment of the client life-cycle that requires the most work but is also the most profitable. Smart business owners know keeping an account is much less costly than finding a replacement, or hiring new sales reps. That’s why you’ll find those same smart entrepreneurs constantly monitoring their retention rates. The end-game is to lose as few accounts as possible, at a rate much slower than they are being acquired.

• So what are you doing to keep your accounts?
• Is it working?
• Are you sure?

Retaining your accounts on is absolutely vital to the growth and profitability of your business. Call us today and let’s take an open-minded look at what you’re doing and how we might help you. Call 214-213-7445 and Phillip will answer the phone. You’re that close to achieving your sales goals for your business. Not ready to make that call? We suggest you take a look at the Retention videos in the right-side bar, then give us a call or send an email our way. We look forward to meeting you.

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Phillip Crum is the Chief Idea Officer of Sir Speedy Walnut Hill located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. Phillip can be reached at 214-213-7445, or pcrum@sirspeedywalnuthill.com.

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