There are three major segments to the life of a new account: acquisition, growth, and retention. Once you’ve acquired a new account your task is to grow it, or sell as much to it, as you can before things change. And they will change!

Growth: developing relationships and sales with new customers.

This is the objective of your business. Smart business owners know that growing accounts is simpler and much less costly than acquiring new ones. That’s why you’ll find those same smart entrepreneurs marketing consistently to their customer base in a variety of ways. In this stage, the end-game is to develop account loyalty and customer share before someone else does!

• So what are you doing to grow your accounts?
• Is it working?
• Are you sure?

Growing your accounts is the easier way to put more profit in your pockets. Call us today and let’s take an open-minded look at what you’re doing and how we might help you. Call 214-213-7445 and Phillip will answer the phone. You’re that close to achieving your sales goals for your business. Not ready to make that call? We suggest you take a look at the Growth videos in the right-side bar, then give us a call or send an email our way. We look forward to meeting you.

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Phillip Crum is the Chief Idea Officer of Sir Speedy Walnut Hill located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. Phillip can be reached at 214-213-7445, or pcrum@sirspeedywalnuthill.com.

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