There are three major segments to the life of a new account: acquisition, growth, and retention. They’re all critically important but it’s difficult to grow an account or make an effort to keep it until you’ve brought that account on board first!

Acquisition: acquiring new customers.

This is the lifeblood of your business. Smart business owners know that a steady stream of accounts will be lost no matter what retention activities are practiced; it’s just the nature of business. That’s why you’ll find those same smart entrepreneurs monitoring a consistent program of new account acquisition. The end-game is to introduce new accounts at a faster rate than existing accounts are being lost.

• So what are you doing to find new accounts?
• Is it working?
• Are you sure?

Acquiring new accounts on a regular basis is absolutely vital to the growth of your business. Call us today and let’s take an open-minded look at what you’re doing and how we might help you. Call 214-213-7445 and Phillip will answer the phone. You’re that close to achieving your sales goals for your business. Not ready to make that call? We suggest you take a look at the Acquisition videos in the right-side bar, then give us a call or send an email our way. We look forward to meeting you.

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Phillip Crum is the Chief Idea Officer of Sir Speedy Walnut Hill located at 2414 Arbuckle Court Dallas, TX 75229, and is committed to the idea of helping small business owners do a better job of finding their next customer or client. Phillip can be reached at 214-213-7445, or pcrum@sirspeedywalnuthill.com.

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